Category: Education

I can’t find any good employees!

In case you haven’t noticed the growth of our economy has been on a roll the last few years. That’s actually an understatement, the economy is on fire. Unemployment rates are at record lows. New businesses are springing up right and left and it seems anyone who wants a job and can fog a mirror can get one. But there is one big, giant, HUGE problem. 

The talent pool of qualified people has dwindled to almost nothing. Business owners have a big problem and I’m seeing it everywhere.

They can’t find good people to hire for their business.

Look, here’s the cold hard truth…you can’t find qualified people for your business because your business doesn’t deserve them. Yep, I said it. Your business image sucks so the applicants you get suck. Like attracts like. 

I’m not saying you don’t have a good business. 

I’m not saying your business doesn’t make money. 

I’m not saying you aren’t a good person. 

I’m telling you this….. when qualified people that you’d love to hire look at your business from the outside they aren’t liking what they see. There are plenty of qualified people out there and some aren’t satisfied with what they are doing. You need to do something different to attract them to YOUR business.

I’m not talking about your yelp or google reviews. 

I’m talking about what your company offers (or posts) to attract elite people. In the labor market that we are in today you need to do more than offer a wage and paid vacation. You need to offer things that your competitors aren’t. 

When my clients have an employee problem we go in depth on the subject of company image and culture. I help them to create the environment and systems to attract the best possible people into their business, and more importantly, repel the ones they wouldn’t want to hire.

If you’re struggling finding good employees for your business start with your company vision. 

Most business don’t have a company vision which would put you at an advantage and attract employees that WANT to do a terrific job for you and your customers.

But Dennis, “My company name says I’m a landscaper. People should know what I do”

I’m not talking about what you do! I’m speaking about who you are! What does your company stand for? Who do you want to work with? What is your company commitment to your employees, vendors and the community?

All this goes into a company vision, and it means something. It’s what you put on your company Facebook page and LinkedIn profile. It’s what you scream from the highest mountain. It’s what the market you service and the people you want to hire notice first. Quality employees don’t just want a paycheck, they want to know they are part of something.

Look, in the workplace today you have to compete with your competitors for customers AND employees. You need to offer more than a steady paycheck to get a qualified person to come to work for you. You need the complete package and that starts with a company vision.

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:

  • Quality product/service
  • Offering useful products/services that solve a problem for or enhance the life of a customer
  • Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, we can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.