You ever notice how proud people are of their 5 star reviews? “We have tons of 5-star reviews! We are the best! Purchase our products and services!” they tell us over and over again. 5-star reviews are cool, I like them too, BUT the money is made in your 2, 3, and 4-star reviews. Why? Well first of all, 5-star reviews are often times raving fans. In a contracting business they can be loyal customers, friends, family, etc. They love you even when you screw up! It’s not like if you track mud in Uncle Phil’s house he’s going to
EVERYTHING You Know About Marketing Your Small Business Is WRONG!
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